In 2004, Penn's Landing Corporation solidified a three-year partnership with Diageo's Captain Morgan Original Spiced Rum to be the title sponsor of Jam on the River at Penn's Landing. "Captain Morgan's Jam on the River" is in its 20th year on the Penn's Landing Waterfront.

Captain Morgan will be sailing to the Great Plaza on Philadelphia's Tall Ship Gazela - this will add an exciting attraction to this year's event. Look for Captain Morgan and his Morganettes as they turn this traditionally 'good time' into a 'Great Time' for all in attendance.....be there and become a member of the Captain's Crew.

Ron Melillo, Regional Marketing Manager for Diageo, stated, "Captain Morgan is the State of Pennsylvania's #1 selling spirit brand and growing strong. One of our marketing objectives was to find a marquee event in the Greater Philadelphia Region that would match the excitement and scale of the Captain Morgan brand. We chose Jam on the River.”

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Smirnoff, Captain Morgan, Crown Royal, Johnnie Walker, Guinness, Baileys, J&B;, Cuervo, Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines.